Current opportunity
Demand Generation Manager
Own demand generation across ANZ and the UK for a growing Construction SaaS business, with the opportunity to help shape its future North American expansion. A hands-on role focused on one core outcome: qualified pipeline.
A growing Australian Construction SaaS business is looking for a Demand Generation Manager to own demand generation across ANZ and the UK while helping test and shape the opportunity for future North American expansion.
This is a hands-on performance marketing role centred on building and accelerating qualified pipeline.
You'll have significant autonomy to set strategy, get creative, test new ideas and execute them, while partnering closely with Sales and an established Content Manager.
The role
- Own demand-generation strategy and execution across ANZ and the UK.
- Help test and shape the marketing opportunity for future North American expansion.
- Build and accelerate qualified pipeline across key customer segments.
- Plan and execute integrated campaigns across target accounts and segments.
- Run ABM campaigns targeting decision-makers across construction and related industries.
- Build nurture programmes that move prospects through the funnel.
- Manage paid acquisition across channels including LinkedIn and Google Ads.
- Continuously test, optimise and scale campaigns to improve performance and conversion.
- Work closely with Sales on lead scoring, funnel conversion and pipeline velocity.
- Own campaign performance, attribution and reporting across HubSpot, LinkedIn Campaign Manager, Google Ads, GA4 and related tools.
- Partner with the Content Manager on messaging, landing pages, campaigns and content.
What we’re looking for
- 3–5 years of relevant B2B marketing experience, ideally across SaaS, technology or Construction Tech.
- Proven experience across demand generation, ABM and performance marketing.
- Hands-on experience with HubSpot, LinkedIn Ads, Google Ads and GA4.
- Strong understanding of pipeline generation and the relationship between Marketing and Sales.
- Strong analytical capability and a bias toward data-informed decision making.
- Comfortable owning campaign attribution, reporting and optimisation.
- Able to run multiple campaigns simultaneously in a scaling environment.
- Creative, commercially minded and comfortable testing new ideas.
- Strong communicator who can work closely with Sales and Content.
Interested in this opportunity?
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