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Mid-Market AE recruitment · BI & FP&A software · ANZ

Phocas | Mid-Market Account Executive

The best candidate wasn’t looking.The results spoke for themselves.

CherryPeople headhunted a passive Mid-Market Account Executive for Phocas, a Business Intelligence (BI) and Financial Planning & Analysis (FP&A) software company. The successful candidate subsequently earned Rookie of the Year, 100 Club and President’s Club recognition.

Joe had worked with Steve Cornwell, Head of Sales, ANZ at Phocas, since 2018, building teams for him and, at one point, placing Steve himself into a sales leadership role.

Client
Phocas
Industry
BI and FP&A software
Position
Mid-Market Account Executive
Market
Australia, ANZ territory (Sydney Mid-Market team)
Approach
Proactive headhunting of a passive candidate

The brief: A good search starts with a good brief.

When Steve needed to add to Phocas’ Mid-Market team in Sydney, the brief was specific: ANZ territory, pure new-logo acquisition, selling into the Office of the CFO, with relevant ERP or FP&A experience.

It was an urgent hire in a candidate-short market, with enough trust in the relationship to run the search properly rather than chase volume.

Steve knew exactly what he was looking for, and just as importantly, knew how to articulate the opportunity, the team and why someone should join Phocas.

That gave CherryPeople a clear market to map and a compelling story to take to candidates.

Sydney
Mid-Market team
ANZ
Territory
New logo
Pure acquisition
Office of the CFO
Buyer
ERP / FP&A
Relevant background

The search: Going to the market, not waiting for it.

Matt wasn’t advertising himself as open to work. He wasn’t applying for jobs. He wasn’t even thinking about making a move.

CherryPeople proactively headhunted him from the relevant market.

His background matched the technical brief, but it was the first proper conversation that made the fit obvious. Technically, he ticked the boxes. Culturally, it clicked too.

Matt was introduced as the second or third candidate in a shortlist of five and quickly became the front-runner.

5
Shortlisted
3
Progressed
2
Finalists

From there, the process was refreshingly straightforward. Phocas and Matt gave each other the time required, communication stayed transparent and the process kept moving.

The result: Making the placement got the search over the line. What happened afterwards showed why the match mattered.

Matt ChapmanMid-Market Account Executive

  • Rookie of the Year
  • 100 Club
  • President’s Club

Within his first year, Matt had already made a strong impression: performing during ramp, closing business and contributing beyond his individual number.

He went on to earn Rookie of the Year, 100 Club and President’s Club recognition at Phocas.

Matt Chapman and Steve Cornwell at the Phocas annual awards, Matt holding his Phocas Rookie of the Year Account Executive trophy and 100 Club trophy.
Matt Chapman with Steve Cornwell following Phocas’ annual awards.Rookie of the Year AE · 100 Club

Need to hire someone who isn’t looking?

CherryPeople headhunts specialist SaaS GTM talent directly from the market. You brief Joe, and Joe runs the search.