Account Executive recruitment · Retail WFM software · APAC
StoreForce | Account Executive, APAC
The first dedicated full-cycle AE in APAC.Still exceeding expectations.
CherryPeople headhunted StoreForce’s first dedicated full-cycle Account Executive in APAC, supporting the company’s regional sales growth. Appointed in June 2025, the successful candidate remains with the business and continues to exceed expectations.
The search began with a recommendation: a senior commercial executive at Humanforce introduced CherryPeople to StoreForce’s Chief Revenue Officer, Matt Charpentier.
The relationship: an introduction built on professional trust
Some of the strongest recruitment partnerships begin with a recommendation.
When StoreForce needed to establish its on-the-ground sales presence in APAC, a senior commercial executive at Humanforce recommended CherryPeople directly to StoreForce’s Chief Revenue Officer, Matt Charpentier.
It was an introduction built on professional trust, but the mandate still needed to be delivered.
The challenge: getting the first appointment right
StoreForce had already experienced unsuccessful recruitment attempts in the region.
The business needed more than an experienced salesperson. It needed its first Account Executive on the ground in APAC, someone capable of representing the business across a diverse region and building meaningful customer relationships.
The profile was specific: enterprise SaaS sales experience, a strong understanding of workforce management technology, and familiarity with the APAC market.
For a business establishing its regional sales presence, getting that first appointment right mattered.
The search: targeted and headhunting-led
CherryPeople took a targeted, headhunting-led approach.
Rather than relying on job advertisements, Joe mapped talent across workforce management SaaS, human capital management and adjacent enterprise software vendors.
The search combined direct outreach with an established network of SaaS GTM professionals, industry referrals and carefully selected passive candidates.
The objective wasn’t to generate the largest possible shortlist. It was to identify people with the right combination of sector knowledge, commercial experience and regional understanding.
Within two weeks, CherryPeople had screened and shortlisted five qualified candidates.
Two progressed to the final stage.
- 5
- Qualified candidates shortlisted
- 2 weeks
- To deliver shortlist
- 1st
- Dedicated full-cycle Account Executive in APAC appointed
The outcome: a dedicated full-cycle Account Executive for APAC
StoreForce appointed an Account Executive with previous Kronos/UKG experience, bringing directly relevant workforce management SaaS knowledge and APAC market expertise.
The appointment, made in June 2025, gave StoreForce its first on-the-ground, dedicated full-cycle Account Executive in the region, with the experience to support its regional commercial ambitions.
And the relationship didn’t end with an accepted offer.
Following the appointment, StoreForce CRO Matt Charpentier publicly recognised CherryPeople’s contribution on LinkedIn, highlighting the recruitment experience and the new hire’s cultural alignment with the business.
The successful candidate remains with the business and continues to exceed expectations.
Celebrating exceptional service from CherryPeople and Joe Ryan! A seamless hiring process with a perfect match for our team.
The bigger picture: why the first hire in a new region matters
The first hire in a new region carries disproportionate importance.
For StoreForce, the requirement was to find someone who could bring established sector knowledge, understand the regional market and represent the business from day one.
For CherryPeople, the mandate demonstrated the value of specialist networks, targeted headhunting and delivering on the trust behind an executive introduction.